The Google Conspiracy

Caution: If you are a Google lover your love may decrease at the end of the post.

The only question I’ll ask, “How much do you depend on Google in your everyday life”? Many earn their bread and butter by using Google products, it may be AdWords or AdSense or Customized Search. I am not saying that Google is not important in our lives but look at the way it is taking control on our daily activities.  Who doesn’t use Google Search? And why wouldn’t all of us use it when it’s faster, better, extensive and simple to use. Let’s leave Google Search alone because it’s the soul of Google Inc.  Let’s now try to explore the invisible reality step by step:

Open Source Reality:
How many Google products are open source? Remember: term Open Source is not limited to desktop applications. Recently after the launch of Chrome they have made Chromium and V8 open source. I think the reason behind this is to get the global support for their browser Chrome. I don’t know any other open-source from Google. Yeah! Yeah! Last week they released Android code. But don’t forget Android is not solely Google product.
Let’s look it from 180 degree, how many open-source products Google used for its products.  GTalk is based on Jabber, Chrome is based on Webkit; both open source.  Google supports open source for its own welfare.

Borrow or Buy:
Almost every web product of Google uses AJAX for better usability, Google itself coined the term AJAX but they borrowed it from Microsoft. Microsoft was the first one to use it without giving it a name. Google buys every innovative idea appears on the web:  Keyhole, Writely, Youtube, JotSpot, DoubleClick etc. are just a few examples.

Reaching Deep Dark Web:
It’s a nightmare for every web search engine provider to crawl every corner of the web. And it is almost impossible to crawl a new site which does not have its link anywhere on the web. Here comes the Google APIs and other web products, because every new site would like to have Google analytics for tracking its visitors or Google Adsense for generating a little money or Google Custom Search or Google Feed API to display the feeds from other sources. In any case the site is exposed to Google which means Google Crawler also which ultimately means that Google is able to reach inside the Dark Web where others can’t. Studies show that only one fourth of the web is searched by any search engine at present that is 75% of the web is the Dark Web. But as Google will keep on releasing new web APIs and services it will get hold on the remaining 75% web also. Slowly Google is spreading everywhere, today almost every website contains Google’s Script whether it is for feeds, search, web-stats, ads, ajax, social networks.

Its Free but not Ads Free:
Google generates 99% of its revenue through ads, by buying and displaying. Google’s Adsense and AdWords are great products for all the parties: the publisher, the advertiser and the Google.  All the end user web products of the Google are free but not ads free. Google’s crusade of putting ads on everything is unstoppable; Google is now going out of the box with the electronic Minority Report like billboards. Getting everything free is cool, but not with ads. One day this world will be so much addified by Google that someone may wear a free pant from Google having print “Sponsored by Gooooogle” on his/her ass.

The Giant G:
Google is already a master of web applications but with the release of Chrome it has entered into the core desktop applications. And with the recent release of G-Phone it has also entered into the mobile software world.
The conclusion of the story is that ignorantly we are becoming so much dependent on Google products that it has become an integral part of our lives, whether it is Search, News, Docs, Videos, Social Networking, E-mail, Albums, Blogs, Groups, Chat, Maps, Web Browser, Feed Reader, Web Stats, and Ads are just a few from the Google Sea. One day unwillingly we will be so Googlified that our lives will become unimaginable without Google.

An Honest Note: Frankly!! People call it monopoly* but for Google it’s the innovation.

*Applicable for Microsoft only.